In the modern workplace, characterized by diversity, emerging artificial intelligence, digital integration, and global impacts, merely having a personal brand isn’t enough. The real magic lies in projecting it, making sure it’s recognized, understood, and valued. But here’s the challenge: How do you strike the balance between being assertive without coming off as overbearing? How do you ensure your brand voice is heard and not just part of the background noise?
Understanding Your Brand Voice
Before projecting your brand voice, take a moment to understand it deeply. Your brand voice isn’t just about what you say; it’s about how you say it. It’s a mix of your input, perspectives, values, passions, strengths, and aspirations. It’s how you approach challenges, collaborate with teams, and drive results. It embodies your professional communication skills.
Opportunities to Project Your Voice
In the workplace, there are a myriad of avenues to express your brand voice:
- Speaking Opportunities: Volunteer for presentations, lead team meetings, or even offer to represent your department in inter-departmental sessions. These platforms allow your voice to be heard by a wider audience, establishing your authority and expertise. Here’s the thing: surveys typically indicate that between 72-75% of the population fears public speaking. So you rise to the top when you embrace public speaking to position you as a leader.
- Company Channels: Contribute to the company’s intranet, newsletters, or blog. Share insights, success stories, or even lessons from failures. Demonstrating thought leadership through written content can be a powerful brand-building tool and visibility strategy.
- Active Participation: During meetings, offsites, team retreats, training classes or brainstorming sessions, engage actively. Pose questions, appear “on camera” for virtual meetings, offer solutions, and provide constructive feedback. Remember, it’s not about speaking the most but about adding value.
- External Engagements: Represent your organization in external forums, expos, conferences, or workshops. Being the face of your company not only enhances your personal brand but also demonstrates your commitment to your organization.
[RECAP] 3. Express Your Brand Voice
Having a voice and sharing it in the workplace is vital. Don’t shrink or hide but “take up space.” Here’s how to ensure your brand voice resonates:
Action Steps:
• Volunteer for speaking opportunities at company meetings or events.
• Contribute written thought leadership pieces to the company intranet or newsletter.
• Participate actively in team discussions and project collaborations, showcasing your unique insights.
